Marketing automation is the number one most effective digital marketing technique after content marketing according to global marketing professionals. (Statista1)
● The average marketing automation ROI is $5.44 per dollar spent (Nucleus Research)
● The biggest benefits of marketing automation are saving time on repetitive tasks and facilitating personalized customer communications, according to 49% of companies. (Pendalix)
● 72% of successful companies are using marketing automation
a.) Personalization based on Journey stages — 1st blog focus
A lot of Sales pages use the terms Sales Funnels we would like to establish the term Customer Journeys, Sales Journeys, and Lead Journeys as a part of the conversations.
Customer Journeys – brand awareness
Sales Journeys
At the middle of the funnel, a potential customer might be considering a specific solution or a service that you provide, so it’s helpful to present comparisons with your competitors.
Lead Journeys
At the bottom of the funnel, a prospect might look directly at the selling points a business offers. Reliable content like case studies and testimonials go a long way as customers approach the final stage.
What is Marketing Automation?
b.) Omnichannel marketing experience
An omnichannel marketing experience means a customer can interact with a business across multiple channels (e.g., a website, social media, SMS, videos, print ads, etc.) as part of one seamless customer journey. Creating an omnichannel experience is all about delivering what consumers want and how they want it.
c.) Lifecycle marketing
Lifecycle marketing is the strategy used to attract, convert, and retain customers as they move through their buying journey. Businesses must possess a genuine understanding of their target audience and be committed to growing customer value over the long term. The stages of the customer lifecycle are awareness, engagement, evaluation, purchase, support, and loyalty.
An ideal marketing strategy should account for the customer experience in each stage, not just the buying decision. According to a study by Forbes, almost 73% of consumers say a good experience is key to influencing their brand loyalties.
d.) AI-enabled chatbots
A human agent can only handle one request at a time, and responding to all requests efficiently can be tedious. An automated chatbot remedies this issue. It can handle multiple requests simultaneously with the least waiting time and error.
e.) Retargeting without tracking (ReMarketing Strategies with CRM’s) adopt a data-driven attribution model and rely on contextual marketing. Data-driven attribution provides insights on all the important touchpoints across the customer journey. It helps marketers get a better understanding of the performance of each touchpoint. This way, marketers can see great results by mainly focusing on touchpoints that have outperformed the rest.
f.) Mobile-optimized content focusing on Text Mobile Video
With more than 50% of global traffic coming from mobile devices, you will be missing out on customer engagement opportunities if you don’t take the mobile-first approach.
TLDR:
Conclusion
Marketing Automation Tools, (BP Digital Business Solutions) with a focus on Mobile, Social Marketing, and Multi-Channel Marketing with Strong Video Content as the core of small business marketing strategies. A lot of Sales pages use the terms Sales Funnels we would like to establish the term Customer Journeys, Sales Journeys, and bLead Journeys as a part of the conversations.
The subject matters should be the following:
a.) Personalization based on Journey stages – 1st blog focus
b.) Omnichannel marketing experience
c.) Lifecycle marketing
d.) AI-enabled chatbots
e.) Retargeting without tracking (ReMarketing Strategies with CRM’s)
f.) Mobile-optimized content focusing on Text Mobile Video
We have attached our flyer with our service offerings, and web site is www.getbusinesspro.com and main Landing Page is http://bpd.getbusinesspro.com